ACETECH / BC TIA CEO Workshop: Positioning for Success
When: November 7, 2008 from 7:30 am to 12:00 pm
Where: Segal Graduate School of Business
One of the main causes of failure for emerging companies is planning as it relates to the company's commercialization strategy and market positioning.
The objectives of this intensive half day workshop are to determine the few things that have to be done well to successfully commercialize your opportunity in your initial market, and develop a strategy to get it to the next level.
This event will be perfect for you if you have a product that is live with a few customers and you wish to significantly expand your market.
Ralph Turfus, past CEO and Lead mentor for the ACETECH Growth Strategy Program, will introduce you to a roadmap that has helped many CEOs of technology companies in BC increase revenue, and set the right milestones to get their companies to the next level.
WORKSHOP AGENDA
Planning
- Strategy to Succeed at Commercialization
- Crossing the Chasm - The Technology Adoption Life Cycle (TALC)
- Defining your 1st Bowling Pin
Outcome: Determine where you are now and your next milestone
Market Positioning - Why will your Company Succeed?
- Introduction of the Positioning Statement template and purpose
- ROI calculator and References
Outcome: A draft of your company's positioning statement
REGISTER ONLINE
